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The Hipster’s Guide to ROI Acronyms
If you find yourself at a loss trying to decipher and differentiate combinations of letters such as CPA, CVR, and CPL, don’t sweat it. We have you covered. The infographic below takes you through the most common acronyms and esoteric language related to marketing ROI, explaining not only what they are but why they matter.

By scrolling through, you will quickly learn: The difference between an MQL and SQL. The various forms of marketing attribution. The equations behind basic ROI metrics.

The Hipster’s Guide to ROI Acronyms #infographic

Image: Geeks vs. Hipsters
Geeks and hipsters: mortal enemies locked in an eternal struggle over irony versus earnestness. But, how different are they? Geeks are obsessive and their love is genuine. Geeks love their franchises not because of how ironically fashionable they are but because of the subjective impression they left on the individual. A geek's love is genuine while a hipster's is trendy.

Geeks vs. Hipsters #infographics

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