Apple is launching new subscription analytics tools on Apple
Podcasts Connect that are meant to show creators specific details of how their listeners
engage with premium subscriptions. Creators will also be able to obtain
insights from marketing tools provided by Linkfire to help grow their audience.
From the Overview tab within the updated Analytics tab, creators
will be able to gather the following information:
- - Number of listeners that have started a free
trial.
- - Number of paid subscriptions.
- - Percentage of listeners who convert from a free
trial to a paid subscription.
- - Estimated proceeds generated from subscriptions.
- - Breakdowns of subscriptions by country or region
and subscription status (monthly or annual plans).
These analytics can also be viewed separately for various time periods, like the last 30 days, previous month, etc.
