The channel that currently has the most number of subscribers on YouTube is the Indian Bollywood music channel “T-Series”. It has the most followers, almost 234 million which is ahead of kids’ content channel Cocomelon (152 million). Back in 2018, T-Series and the entertainment channel PewDiePie (111 million followers) were involved in a fierce battle over YouTube's top 1 position, catapulting the Bollywood channel to new heights.
PewDiePie, Swede Felix Kjellberg in real life, has since given in to the mass appeal of Indian cinematic soundtracks, falling to rank five behind fellow YouTuber MrBeast and yet another Indian channel, SET India by Sony Entertainment. Previous to 2018, PewDiePie had been the account with the most subscribers on YouTube (save YouTube’s own channels) for five years.
When the Indian channel was struggling and inching up to steal the number one position on YouTube, Kjellberg and other associated YouTuber friends united to keep it by publishing novelty diss track Bitch Lasagna about T-Series and buying expensive seats at the 2019 Super Bowl to hold up messages influencing people to subscribe. All the Indian YouTubers got in on the act and answered with their own tracks requesting people to follow the T-Series account instead, an approach that at last succeeded.
The ranking of the most-followed YouTube channels was still dominated by music and entertainment offerings until early 2020. Since then, more content channels related to kids have appeared on the scene which is an actual testament to coronavirus. This need raised on demand by parents caring for their children at home during school and daycare closures and encouraged current YouTubers to make content.
Infographic by: statista