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After an unsuccessful attempt at reaching a new rights agreement, TikTok and Universal Music are parting ways, which will likely have a significant impact on TikTok, considering that music is a key element on the platform.

 

The decision was announced by Universal Music, revealing that it will pull out from TikTok on the 1st of February, after a partnership of 3 years. The music company also claimed that the reason behind its withdrawal has been due to TikTok’s offered deal being insufficient to compensate for its artists and protection regarding generative AI. 

 

“Upon expiration of the current agreement, Universal Music Group, including Universal Music Publishing Group, will cease licensing content to TikTok and TikTok Music services,” adds the music company.

TikTok and Universal Music End Partnership following Failed Negotiations



TikTok is a leading social media app that emphasizes a great deal on music, so much that many songs became known and popular thanks to the app. Several recording artists have even begun creating their music in alignment with how people use TikTok.

 

And so, TikTok’s growing influence in the music industry has led the company to partner with the American music company Billboard, to add a new integration on its platform in the US called ‘TikTok Billboard Top 50 Chart.’

TikTok Adds ‘TikTok Billboard Top 50 Chart’ as a Result of an Official Collaboration with Billboard



Apple has released a new ‘Discovery Station’ on Apple Music, designed to help users find music similar to their taste that they haven’t listened to or added to their playlist before. Previously in testing, Discovery Station is currently available to almost all users on Apple Music’s mobile, desktop, and web apps, around the world.

 

The station can be accessed from ‘Listen Now’ below the ‘Stations for You’ section. According to some reviews, Discovery Station seems to be doing a good job at recommending the kind of music that people would expect to find for themselves.

Apple Music Now Offers a New ‘Discovery Station’ for Subscribers



Not planning to leave audio behind in the world of AI, Meta has launched a new AI project ‘AudioCraft,’ designed for people to create “high quality audio and music” using text prompts. Does this mean that anyone can now produce music without playing notes, instruments, or specific skills? Seems so.

 

AudioCraft is created based on open-sourced research models of generative AI including MusicGen, AudioGen and EnCodec. The characteristics of the three models are as follows:

MusicGen is capable of generating music from text prompts. It has been trained with Meta-owned, licensed music.

AudioGen has been trained on public sound effects including environmental sounds and sounds of nature and animals. Like MusicGen, it too generates audio from text prompts.

EnCodec is a decoder, that Meta has just released a revamped version of. This model generates higher quality music with fewer prompts. 

Meta Launches New Music and Audio Creation AI Project ‘AudioCraft’



TikTok has added a new Search Hub ’#NewMusic’ in its app, dedicated to new and established artists around the world. This is where people can discover trending music as well as latest tracks from popular artists, and artists get to showcase their newly released songs and attract fans.

 


#NewMusic can be a valuable space for emerging artists in particular, since TikTok is a famous app among social media users especially young generations that make up a large chunk of music listeners in the world.

 

TikTok is also a leading social media app for music promotions, since music is an essential part of TikTok videos, and that has led to a large number of songs becoming hits.

TikTok Launches a New Search Hub ‘#NewMusic’ in the App

 


In his broadcast channel, Meta CEO Mark Zuckerberg revealed that Instagram is launching a new music option in photos that will let users add songs to their photo carousels. He further added that the option is already available in some countries.

 

The ability to add music in single photo posts on Instagram exists, however, the ability to add it in carousels is new and sounds more interesting. Carousels on Instagram are more popular than single photos anyway, which means that users would likely prefer to have music tracks divided within a photo thread, instead of adding them in single photos. Likewise, followers would most likely also enjoy listening to music as they swipe from photo to photo.

Instagram is Letting Users Add Music to Photo Carousels



YouTube is introducing new AI-powered ad options associated with Shorts clips and trending music on the platform. The offerings specifically target Gen Z users and would help brands present their ad campaigns alongside music that’s trendy with this generation.

 

The ad solutions, called ‘Gen Z Music’ and ‘Trending Music on Shorts’, will be launched to advertisers in the coming months, as confirmed by YouTube.

YouTube to Launch New Ad Placement Options Surrounding Gen Z and Shorts Clips

Half a Billion Users Added To Paid Music Streaming in a Decade


Global music industry revenues have grown by 9 percent in 2022, all credit goes to the continuing growth in streaming subscriptions. According to the IFPI’s latest Global Music Report, 2022 marked the eighth consecutive year of growth for the music industry that had previously struggled with declining revenues for 15 years.

Half a Billion Users Added To Paid Music Streaming in a Decade #Infographic



Apple is ready to release its new musical app specifically designed to deliver classical music to subscribers of Apple Music. The app stands out among other mainstream music streaming platforms by offering insightful biographies of composers and guides for key works in addition to curated playlists, thousands of exclusive albums, browsing tools, and more.


 

Apple is Releasing a Classical-Music-Focused Standalone App



Spotify recently announced at its Stream On event that it is revamping its app to expand user experience beyond music by introducing people to different kinds of content. In other words, Spotify’s new display that consists of full screen images and videos, seems to resemble TikTok and Instagram feeds.

 


Over the years, Spotify has worked to introduce a variety of functions in its app in addition to music streaming. These include video podcasts, audiobooks, and live audio. Spotify has now redesigned the app to help make these content forms easily discoverable. The new home screen shows album and playlist covers at the top, while video podcasts could be seen running on autoplay to give users a peek into the content.

Spotify Transforms its App Design to Bring Attention to Things More than Just Music

 

Beyoncé becomes Queen of the Grammy Awards


In a career not short on superlatives, Beyoncé has added another record to her long list of accomplishments. This fabulous 41-year-old singer took home four prizes at the 65th Annual Grammy Awards on Sunday, getting her to a total of 32 wins at the most prestigious award show the music industry has to offer. With her latest successes, including awards for the Best Dance/Electronic Recording and Best Dance/Electronic Music Album, "Queen Bey" outdid Georg Solti, the great Hungarian-British conductor, who has 31 Grammy Awards to his name.

 

Beyoncé becomes Queen of the Grammy Awards #Infographic



TikTok has updated its app to limit users’ ability to add music to video clips. More specifically, the social company has reduced the number of songs that can be used for clips on the app.

 

It is speculated that TikTok is doing this as a way of experimenting with the possibility of negotiating with music publishers in the future by putting a price on certain music tracks.

 

The update will also yield insights into how TikTok users perceive the value of music on the app, meaning whether it has a significant impact on user experience or not.

TikTok is Experimenting with Limited Capacity of Adding Music in Clips

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