Twitter has launched a new dashboard for Professional
Accounts called ‘Professional Home,’ where members can view their overall
account performance, including total tweet impressions, engagement rate,
profile visits, and link clicks. Additionally, it can also be used to discover
product offerings and other important resources.
These analytics aren’t new on Twitter, however, they are re-formatted in an improved way to make it easier to track account performance in one place.
Twitter has been focusing on providing more tools for Professional Accounts, so the new dashboard is just another addition to this element. The new Professional Home display can be accessed in Twitter’s desktop version from the bottom of the menu on the right, where you can tap on the ‘more’ button to select the display.