iPhone is the new icon in the mobile phone industry. Since it was launched back in 2007 at the Macworld conference in San Francisco, iPhone has gotten an image of a global phenomenon. The number of iPhone sales is over 1.2 billion units all over the world. Today, the smartphone market is a fiercely competitive space. On global level, iPhone has a share of 16% of the smartphone market. However, in the United States, iPhone has managed to win the minds and hearts of more customers. New data from Counterpoint Research via FT notes that iPhones now make up 50% of the overall installed user base in the United States. With a number of brands of smartphones available to American consumers, with different price ranges, what is it that makes iPhone so popular and loved?
iPhone: The Apple of Eye of Americans
Experts point to a number of reasons why Apple’s flagship device outperforms in the U.S. as compared to other markets.
- The brand loyalty of Apple is the highest as compared to other smartphones which is 9 out of 10 in the U.S.
- The performance of iPhone is better in terms of its slower rate of depreciation.
- Consumers in the U.S. have less price sensitivity as compared to customers in other regions.
- Apple has always voiced about the protection of user privacy and data in their messaging and it appears that this message resonates well with its consumers.
As we have entered into digital age, the thing that is of most concern is cyber security and data privacy of the users. Apple wins the privacy war because security is its priority. No doubt, security breaches still occur regardless of the device being used. A recent survey by Beyond Identity reveals that iPhone users are less likely to be victims of security breaches, and are more likely to recover data in the event of a breach.
To simply conclude it, apple has used its marketing strategies to influence public opinion in the era when Americans mostly demand data privacy and security. Whether or not iPhone is more secure than other devices, the user base number of iPhone users shows that the strategy applied is paying off.
Infographic by: visualcapitalist