To improve algorithm matching and spam detection, Reddit is
acquiring Spell, a machine learning platform that enables teams to run machine
learning experiments at scale.
“With Spell’s technology and expertise, we’ll be able to
move faster to integrate ML across our Product, Safety, and Ads teams,” states Reddit.
Spell becoming a part of Reddit means that Reddit would improve its processes of identifying and classifying contextual relevance, organizing conversations, customizing ad placements, and protecting communities. For users, this means that they would start seeing more relevant content on the platform, which would ultimately also boost engagement across Reddit, thus making its performance stand out among other social platforms.
Spell has also expressed its thoughts with regard to the plan
and stated that it plans to support Reddit’s mission to bring communities
together and empowering people, as a platform that understands content,
communities, and users better.
Reddit’s latest analytical reports suggest that the platform
is observing a gradual decline in the number of users. With improved contextual
matching, Reddit could revive its performance and showcase more of the best
content that there is on the platform to users around the world.