Lately, quite a lot of spam and duplicative Tweets have been circulating on Twitter, each containing the same words. Twitter quickly noticed this and took action by developing new, more specific rules around re-sharing of such Tweets to reduce their presence in the feed.
Twitter announced that it has updated its “Copypasta and Duplicate Content” policy, which clarifies what causes violation of the policy, and explains the penalties following it. “When we see this behavior, we may limit the visibility of the Tweets,” says Twitter.
“Copypasta” is a slang term widely used on the internet for referring to an attempt by multiple persons to copy content from an original source and share it on a large scale across different internet sites or platforms. The process is common on Twitter, which Twitter identifies as a tactic for propagating a message, suppressing information, or manipulating Twitter’s trends, search results, and conversations across the platform.
We’ve been continuously working to combat spammy &— Twitter Safety (@TwitterSafety) May 10, 2022
duplicative content on Twitter at scale and our new Copypasta and Duplicate Content policy clarifies what constitutes a violation along with what happens when it is violated. https://t.co/qA7uhMlgRD https://t.co/W9IyKRXFcQ
The actions that Twitter plans to take from now on against Copypasta includes the following: making Tweets ineligible for amplification in Top Search results and on Trends, not recommending Tweets in timelines of users who don’t follow the Tweet author, downranking Tweets in replies, and excluding Tweets and/or accounts in email or in-product recommendations.
Additionally, Twitter clarified that violations of the policy will not result in suspension or taking down of the accounts responsible. The accounts will, however, be subject to review and enforcement.