TikTok introduced its TV app for Samsung’s Smart TV in Europe last year, followed by the US, and is now launching a new extension of its TV app for users and subscribers of Google and Android TV, Android Fire TV, LG TV, and Samsung Smart TV.
According to TikTok, users can enjoy watching TikTok content including the For You and Following feeds from a wide range of categories on their big screen with the TV app. Users can enjoy the TikTok TV experience by logging into the TV app using their existing account details.
TikTok’s expansion to the big screen can drive broader consumption and awareness of the app among people, especially younger users. However, one issue with the way the content is displayed on the TV screens could be the vertical format of the videos, which wouldn’t fit quite well with the wide frame of the screens.
An analysis report from eMarketer revealed that about 52.8% of US YouTube viewers watched the platform's content on a connected TV device in 2020, and the number is expected to increase to 57.7% by 2022. Considering how popular TikTok has become, the platform’s TV functionality is likely going to be a hit as well. It will also be particularly valuable for brand promotions.