It has been so long since the marketers are distinguishing between brand and demand and trying to figure out which one to prioritize. In recent times, this process has become even more challenging since both the marketing types have quite a strong case with impressive reasons to be the main focus.
Speaking of the demand side, marketers have the responsibility to rebuild the revenues in the pandemic’s aftermath. This responsibility pressurizes them to get calls in actions that too, in front of every interested buyer from their specific category. Not to forget, the B2B sales teams are trying to adjust with the remote buyer journeys with a lot of them pretty desperate for getting the support for marketing. Here, the demand case is very strong.
On the other hand, is the brand side, it is prominent that if the budget is loaded into the performance marketing lacking a proper brand strategy to provide full support, the chances of reducing the returns are high.
The Institute of Practitioners in Advertising (IPA) data recommends that with optimal marketing, the brand gets 60 percent of the total budget to brand whereas, 40 percent budget to demand.
To know more about it in detail, we suggest you check out the infographic below.
On the other hand, is the brand side, it is prominent that if the budget is loaded into the performance marketing lacking a proper brand strategy to provide full support, the chances of reducing the returns are high.
The Institute of Practitioners in Advertising (IPA) data recommends that with optimal marketing, the brand gets 60 percent of the total budget to brand whereas, 40 percent budget to demand.
To know more about it in detail, we suggest you check out the infographic below.
Infographic by: Business.linkedin.com
