Spam calls have become far too prevalent in the United States, as we are all aware. Right now, the US ranks 8th for the most spammed places in the world and an average of 54% of received calls are spam. Spammers make about $375 per American, which will cost Americans $10 billion in 2020 alone.
Of course, Americans aren’t the only ones who are suffering losses in the pocketbook due to spammers. Legitimate businesses are having an increasingly difficult time getting through to consumers. Not online are consumers no longer trusting incoming calls with unknown numbers, but even the protective measures, put in place by phone carriers, are doing more damage as many legitimate phone calls are being flagged as spam. Protective algorithms and call recipients each incorrectly categorize reputable numbers and 90% of people ignore calls with unknown numbers, which also can cause valid numbers to be flagged.
STIR/SHAKEN regulations are being implemented to help combat all of these issues. Carriers are required to authenticate incoming calls and then display that authentication or the likelihood of spam on recipient’s caller ID.
STIR/SHAKEN is finally bringing trust back to telecommunications.
Infographic by: phoneburner