If we take a look a few decades back, we won’t see the top social media platforms of today highly evolved. These platforms include Facebook, YouTube, Instagram, and Twitter, etc. With the new improved updates added in the applications from time to time, these platforms have become a great source of digital marketing.
Whether it’s engaging posts or video content, almost every e-commerce brand has opted for social media marketing as an effective way to attract potential buyers. The foremost reason for choosing these social media platforms is that they are free to use. In terms of promoting the brand and reaching out to the target audience, video content is the best option.
While browsing through Facebook, Instagram, or other social media platforms, you must have come across some engaging video content that instantly catches your attention. People are more attracted to video content instead of written content.
As per the research, by the end of 2021, nearly 70 percent of the total internet traffic will be made up of videos. This is also the reason why people are making more and more videos on different platforms including YouTube.
However, there are some technical aspects and rules that each of the social media platforms has set for publishing your videos. In order to create quality video content, you must be very well aware of these technical aspects. It is important to understand the terms and conditions because not every content is an ideal fit for the platform you are opting for.
Before you check the technical aspects mentioned in the infographic below, we want you to glance through the following important tips while creating video content.
- Always consider your brand while making videos
- Pick the right channel
- Don’t hesitate about live videos
- Be consistent
- Don’t forget SEO
- Go for some paid ads
- Add call-to-action
- Be creative
- Communicate with the consumers
Infographic by: Breadnbeyond.com