Telemarketing is highly integral for every business because it helps with effective communication, news announcement, right promotion, giving reminders, catching up on future events and a lot more. There were some benefits that companies are aware of but, do the companies know ways on how to measure the performance of telemarketing? The infographic below tells it all.
Nearly 60 percent of the Fortune 500 marketing managers said that telemarketing is one of the best tactics for effective communication. Whereas, around 27 percent of representatives agree that B2B is an impressive prospecting strategy for the companies.
Considering the facts, organizations must look more and more into the telemarketing strategy and rely on it as the safest and most efficient strategy for enhanced communication. In order to track the performance, a set of metrics is required which are explained in the infographic below.
Infographic by: Tdinsights.com