According to Twitter’s latest performance update, the platform has observed a rise of 12 million more daily active users, and a 28% YoY increase in revenue for the first quarter of 2021.
In the 4th quarter of 2020, there was a decline in user activity on Twitter, which has now regained momentum with up to 199 million Monetizable Daily Active Users.
Apparently, Twitter is growing at a steady rate. The social media company says that the reason behind it is its ongoing improvement in products, as well as its global conversation around current affairs.
Moreover, international usage on the platform has risen by 22%, with expanded usage in India, despite its recent clash with Indian authorities over attempted censorship. It looks like Twitter is continuing to grow internationally, as well as in the US, and is on a stable path with its business, especially as more brands try to connect with users in different parts of the world.
As far as revenue is concerned, Twitter has managed to make $1.04 billion for the quarter, up to 28% year over year. The advertiser demand was strong in the quarter, according to Twitter, while there was also a rise in Mobile App Promotion (MAP) revenue.
Twitter’s revenue cost has also seen a noticeable jump. In addition to that, its research and development expenses grew 25% to $251 million. Another addition to its costs is due to the acquisition of newsletter platform Revue, and the development of new product features that it has recently launched, such as audio Spaces and Super Follow.
Twitter plans to only move forward with development, as it continues to work on new options like Business Profiles and the expansion of Topics, a feature to guide users to more relevant tweet content.