OTT, or Over the Top platforms, has become the ultimate source of entertainment for people, as they continue to be confined in their homes. Even before the global pandemic hit us all, OTT platforms were popular. But ever since the lockdown began in many countries, OTT platforms have only achieved more success than ever. With nothing to do at home, these platforms provide the highest quality content over the Internet, in exchange for a certain amount of subscription fee.
Since cinemas are included in this ongoing lockdown situation all over the world, it has affected many films that were due to be released. Let's examine how the Indian entertainment industry has altered its ways in the face of the strict lockdown. Where Amazon Prime and Netflix are among the top OTT platforms in the world and rule many markets, the Indian market is being ruled mainly by Hotstar, a local platform, and Disney+. It is to be noted that Disney+ is gradually spreading its services all over the world and is still not completely available elsewhere.
In fact, Disney+ has such domination in India, that Hotstar has actually collaborated with Disney for the Disney Hotstar service. Hotstar falls under Disney ever since Disney purchased Star India, where Star India was the actual parent company of Hotstar. Despite Disney claiming the Indian market, recently Netflix has been gradually on the rise in India and Netflix too, has many Bollywood films in its digital library. To learn about more international OTT platforms in the Indian market, have a look at the infographic below.
Infographic by: Statista