The world of shopping, as we know it, has been changed ever since the evolution of technology. But what has reshaped it, even more, is the waves of crisis that the coronavirus has brought. The first thing to effect shopping trends is the increased preference for online shopping due to the sudden lockdown situation everywhere.
With so many brick-and-mortar businesses being forced to shut down due to lockdown, retailers took it to the social media and online platforms to reimagine and redevelop the way their business works. For retailers that already had both a tangible and online presence before, they are exploring consumer behaviour and the trends that are beginning to make rounds among shoppers all across the globe.
So how are the habits of shoppers changing because of the global pandemic? Due to the job and financial crisis that many families are going through, shoppers have switched to prioritising necessities over luxuries. They are also being more conscious about whether the product they are buying is good for their health or not.
Although that is not to suggest that people aren't buying luxuries or items other than groceries or necessities. As per the data below based on consumers in the UK, many people have purchased online games for entertainment. Other online purchases that have been trending have been furniture and products for kids, and this can be handed over to the fact that people have found more time to spend with their families and also to do some DIY activities and giving their home a makeover. To learn more about how shoppers are reacting during this global crisis, have a look at the infographic below.
Infographic by: Raconteur