Marketing is a very peculiar sort of thing, and you need to have ample knowledge of what you are doing. The target audience, the demographic, the type of marketing, and its strategies, everything is measured and calculated to the minute detail to deliver. But what if it cannot be estimated? Can we still market?
Danny Buerkle said, “Measuring what we actually care about – rather than what is easily measured – is fiendishly difficult and almost impossible.”
The state of the marketing industry can be estimated by the fact that only 15 percent of the global marketing leaders are satisfied with their overall marketing performance and outcomes. 71 percent of global marketers are performing moderately, whereas 14 percent are underperforming.
There are a few strategies that can be applied at a marketing firm that can maximize the outcomes even if the goal cannot be measured.
Take a look at the following infographic for more details.
Infographic by: salesforce.com