Marketing is a very peculiar sort of thing, and you need to
have ample knowledge of what you are doing. The target audience, the demographic,
the type of marketing, and its strategies, everything is measured and
calculated to the minute detail to deliver. But what if it cannot be estimated?
Can we still market?
Danny Buerkle said, “Measuring what we actually care about –
rather than what is easily measured – is fiendishly difficult and almost
impossible.”
The state of the marketing industry can be estimated by the
fact that only 15 percent of the global marketing leaders are satisfied with
their overall marketing performance and outcomes. 71 percent of global
marketers are performing moderately, whereas 14 percent are underperforming.
There are a few strategies that can be applied at a
marketing firm that can maximize the outcomes even if the goal cannot be
measured.
Take a look at the following infographic for more details.
Infographic by: salesforce.com
