The World Wide Web is overflowing with information, with web pages increasing day by day and it is only expected to grow even more in the future. We use search engines every day to browse through numerous web pages for a fit result. If you have a background in business, computer science or if you're running your own website, you may already know how important it is to get yourself noticed on the very first page of Google, or any search engine for that matter.
This is where Search Engine Optimization comes into play. SEO means working on the content of your website to make it efficient and capable enough of ranking amongst the top results on the first page generated by a search query. On-page SEO is all about the content that is present on your webpage. It is On-Page SEO that determines how many people will actually like to be on your website, based on the experience your website provides them with.
So whatever is written as part of the web content or other elements that go on your website, the search engine will analyse it accordingly. First things first, you must structure your article in a manner that is not only understandable for your audience and readers, but it can also be easily analysed by search engines. For this purpose, headings and subheadings can provide the appropriate structure that your article needs.
Also See: Off-page SEO techniques #infographic
Make note of all the important topics that your article covers. It is not necessary to cram the article with a lot of headings and subheadings, avoid making it look too complicated or hard to read. What is necessary though is that you use a certain percentage of specific keywords and phrases in your article or post. For instance, if you are writing an article on photography, then photography would be a keyword and the greater it is repeated cleverly throughout the entire article, the more your webpage will be detected by the search engine.
On-Page SEO is a harmless and legal method for driving traffic onto your site. The only skill required for this strategy to work is to maintain good usage of keywords, keep the sentences short and crisp, give proper headings and subheadings, and a few more things. For more tips and a quick checklist for good on-page SEO, have a look at the infographic below.
Infographic by: The Blue Oceans Group