The power of social media is undeniably incredible. The way
it influences people is extraordinary. One of these platforms includes Snapchat,
which is widely popular among younger consumers. It almost has a whopping 188
million active daily users and outperforms Facebook as a platform among the teenagers.
Now everyone knows that any social media platform that gains
a lot of traction has the tendency to attract marketers – and for good reason
too. Since the marketers know that people would love to buy on the mobile
device, they devise their ads to fit into Snapchat quite nicely. For this reason,
Snapchat is a lively platform for marketers.
The targeted audience makes it very easy for marketers to
reach their goals in a quick amount of time. Just like TikTok, this platform is
also looking to adopt Ecommerce aspects into it. However, Snapchat is hard for eCommerce
to start with. The format of the platform, as well as the rapidly changing
trends of the young generations, make it harder for marketers to pinpoint their
content. They have to embrace the ever-growing silliness of the youth while
keeping the organic value of the advertisement in mind.
Take a look at the following infographic.
Infographic by: go-gulf.com
