In 2020, we have more social media websites as well as other websites that cater to video content. The growth of technology has also resulted in many new businesses emerging and existing businesses changing their business models and marketing strategies. Advertising has always been important, be it offline or online but now with so many options available online, businesses choose various modes and mediums to communicate with their target audience.
Digital marketing exists in many forms such as e-mails, sponsored ad content that shows up in various parts of a website and other forms as well. But what actually makes video content more appealing than the rest? It's simple- videos are the most interactive medium. Within a few minutes or even under less than a minute, videos can provide demonstrations of a products and services, or even give information regarding a campaign. There's a great deal that goes into developing the content of the video and then also keeping the digital requirements in mind, such as the video resolution and dimensions.
Also See: Getting Social Media Video Dimensions Right, in 2020 #Infographic
The most common type of videos is the 'explainer' video, in which there is a simple explanation being given regarding a product, service, campaign or anything. Other types of videos include logo animations, advertisements, demos and a few more. It is important to note that other forms of video marketing are also indirectly advertisements since they are promoting or 'selling' their content or viewpoint. The logo animation may not be directly introducing a customer to some product or content, but it is a kind of ad to promote a certain business entity.
The importance of videos is such that they are the users' most preferred content on social media. There are many websites on which we can catch videos on a daily basis, such as Youtube, Facebook, Tiktok, Instagram and more- to name the top few. To learn more about the most engaging kind of videos and the various statistics of video marketing in 2020, have a look at the infographic below.
Infographic by: Renderforest