The world of digital video has been taken to a whole new level with the advent of Netflix. With their easy subscription rates and a variety of packages for streaming through countless tv shows and movies, it's no wonder that it has sent shockwaves in the entertainment industry. Not only are various studios approaching Netflix to have their films and entertainment content available for streaming online, but Netflix itself has also been creating its 'Netflix Originals' series that are being loved by many.
Netflix came into being as a subscription-based mail-order DVD company, founded back in 1997. So the Netflix we know today has actually come very far from being what it was. Till date, it has over 160 million subscribers across the globe. In 1999, Netflix had almost the same business model as it has today, the only difference was that it revolved around providing DVDs, which were the top technology of that time.
Since now we are in the world of digital streaming, it is important to get to know how this digital streaming giant works. Of course like any other business, Netflix cares about its users and the content they'd like to see most. Gradually from 2006, Netflix began to tweak its business model to be more user friendly and provide good recommendations to its customers. Today Netflix uses Search Engine Optimization (SEO) and data analysis by making use of the queries entered by every user.
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So their idea of curating content is simple. Like our search engines, Netflix uses semantics to automatically understand factors such as what users look for on their website, as well as the amount of time they spend on a specific type of content. It also makes use of watch history and IP address, the IP address helps Netflix's automated system understand where you come from and provide appropriate content recommendations related to your region. Netflix also used data from third-party services to better understand demographics.
The infographic below shall help you in understanding the way Netflix curates all its wonderful content.
Infographic by: OhioUniversity