Netflix teaches us the font psychology #infographic - Visualistan

    Social Items


Netflix is on a roll these days due to the lockdown and everyone binge-watching their favorite tv shows. However, there is a lot more going on behind the scenes. There is no denying that we will never run out options for the shows to watch on Netflix. However, the way Netflix markets its products is remarkable, and there is a bit of psychology embedded in it as well.
There is a thing called font psychology that movie production use in the movie/tv show poster designs. It mainly gives a sense of what the movie is about and sets the tone for it. It is so bizarre to think that a mere font can fiddle with the psychology of a human, but it is true. The design on the promotional poster plays a significant role in how we perceive the product. Not only Netflix but also other products use this approach as well, whether it is a beauty product or even a snack.

Like color psychology, font psychology can also be customized to get an emotional response from a person. For example, Comic Sans won’t be suitable for a hardcore, action-packed movie, would it? Similarly, designers have to take into account the nature and the setting of a movie or tv show to make sure that the poster design correctly sends out that message to the consumer.

Also See: https://www.visualistan.com/2020/05/fonts-underrated-marketing-tool.html

Fonts were designed to do this in the first place – to make the reader feel what is meant to be explored. However, new and weirder font designs are added for different specialized purposes – mainly to induce some psychology into the reader’s mind. Wichita State University carried out a study in 2006 that associated the participants’ personalities to the fonts for certain words.

Netflix, for the same purposes, uses the fonts to develop the sense of its shows. Riverdale uses eerily neon-lit bold letters to set a tempo for its mystery while the show called Love uses a more handwritten type of font, which indicates its quirkiness.

Here is a list of 50 of the most popular shows on Netflix that use font psychology for its readers.


Netflix teaches us the font psychology

Infographic by: venngage.com

Share This Infographic On Your Site

Netflix teaches us the font psychology #infographic


Netflix is on a roll these days due to the lockdown and everyone binge-watching their favorite tv shows. However, there is a lot more going on behind the scenes. There is no denying that we will never run out options for the shows to watch on Netflix. However, the way Netflix markets its products is remarkable, and there is a bit of psychology embedded in it as well.
There is a thing called font psychology that movie production use in the movie/tv show poster designs. It mainly gives a sense of what the movie is about and sets the tone for it. It is so bizarre to think that a mere font can fiddle with the psychology of a human, but it is true. The design on the promotional poster plays a significant role in how we perceive the product. Not only Netflix but also other products use this approach as well, whether it is a beauty product or even a snack.

Like color psychology, font psychology can also be customized to get an emotional response from a person. For example, Comic Sans won’t be suitable for a hardcore, action-packed movie, would it? Similarly, designers have to take into account the nature and the setting of a movie or tv show to make sure that the poster design correctly sends out that message to the consumer.

Also See: https://www.visualistan.com/2020/05/fonts-underrated-marketing-tool.html

Fonts were designed to do this in the first place – to make the reader feel what is meant to be explored. However, new and weirder font designs are added for different specialized purposes – mainly to induce some psychology into the reader’s mind. Wichita State University carried out a study in 2006 that associated the participants’ personalities to the fonts for certain words.

Netflix, for the same purposes, uses the fonts to develop the sense of its shows. Riverdale uses eerily neon-lit bold letters to set a tempo for its mystery while the show called Love uses a more handwritten type of font, which indicates its quirkiness.

Here is a list of 50 of the most popular shows on Netflix that use font psychology for its readers.


Netflix teaches us the font psychology

Infographic by: venngage.com

Share This Infographic On Your Site

Related Post

Disqus Codes
  • To write a bold letter please use <strong></strong> or <b></b>
  • To write a italic letter please use <em></em> or <i></i>
  • To write a underline letter please use <u></u>
  • To write a strikethrought letter please use <strike></strike>
  • To write HTML code, please use <code></code> or <pre></pre> or <pre><code></code></pre>
    And use parse tool below to easy get the style.
Show Parser Box

strong em u strike
pre code pre code spoiler
embed

Subscribe Our Newsletter

Notifications

Disqus Logo