It’s clear to anyone who uses the internet that video content is the most common medium of advertising, and creates a bigger impact than other forms of digital marketing.
Large firms have always been the first to experiment with new tools and mediums of advertising, but small businesses are quickly following suit and turning to video content as a marketing tool. However, like other mediums, video content can only help boost your business if used in the right away and accessed by the right audience.
It also gives an insight into what video consumers want from advertisers, to help you navigate the uncharted territory of video marketing.
The infographic also gets into some real-time numbers and shows what small-business marketers should expect in the wild worldwide web. Take a look for yourself, you’re sure to learn something new and useful.