Facebook releases a new app called Collab – for invite-only beta users of iOS. The app is a swing at TikTok and allows users to create short-form videos and share them with their network. The app would also allow collaboration of three-different videos into one media file – for example, a group of three friends can combine their versions to come up with one complete video.
According to Facebook, the videos must be first posted publicly on the Collab feed. The other users can then take the videos from there and mix them up to come up with a new version. These videos can further be shared on other platforms like Instagram, TikTok, and of course – Facebook after being posted on Collab.
Facebook has released a beta version of the video app during the pandemic to give users a creative outlet. It would also help Facebook’s New Product Experimental team to determine the feedback for the particular service and find out what is working and what is not!
The social media giant has tried – and failed to replicate the features of TikTok several times in the past with Instagram’s reel editing and the standalone app Lasso. However, as of yet, the company has not managed to bring anything that meets the standards of TikTok – a massively popular social media app on the planet that became a household name in a short timeframe.
Those interested in the beta program for Collab can sign up here. Currently, the trial version is available for iPhone users in the US and Canada only. Representatives from Facebook say that the app has been under development for some months now and they already have creators on board that are filling Collab’s feed with new clips.