According to a survey conducted by Fixed, majority of US-based adults find online streaming more interesting than traditional – cable network. In the survey, 82 % of the subscribers agree that video streaming networks such as Netflix, YouTube, and Vimeo are better options for entertainment and quality videos.
On the other hand, more than 65% of the TV cable subscribers also said online video streaming platforms provide more entertainment.
Interestingly, the recently held Emmys also issued the same verdict, where shows by premium services like HBO, Netflix, and Amazon won most of the awards. In fact, the Emmys received around 137 nominations from HBO and 118 from Netflix while NBC and CBS received 58 and 43 submissions respectively.
When inquired whether this is just a passing trend, industry experts say that the interest in premium service is unlikely to die down soon. This is mainly because they are paying a good amount of money for this service and receiving content according to their demands.
Infographic by: www.statista.com