The digital age is in full swing and video has been crowned content king. Cisco published a report that has predicted that by 2022, 82% of all internet traffic will be bee-lining towards video content. This trend is showing no signs of slowing down. Video is increasingly being used on social media, on landing pages, and as a part of almost every company’s marketing strategy.
The question is, what are the types of videos you need to create that’ll have a substantial impact on your business and get you a high ROI? The answer: study the buyer’s journey. This will help you identify the direction your video content needs to take and how the content of each video will vary from one stage to the next because of different objectives.
infographic by: motioncue.com