Sure, emojis are the latest and greatest when it comes to fun ways to communicate a message between friends. However, did you know that the first emoji was created in 1999? The first 180 emojis were created by a coder employed by the Japanese mobile service provider. In the last 20 years, these little symbols have evolved from the standard smiley face to include everything from bugs to mermaids, and so much more.
It wasn’t long before other mobile companies began to understand the popularity of emojis, and by 2010, they were incorporated into and standardized by Unicode, which allowed them to be used outside of Japan. Since then, emojis have become a standard piece of mobile technology and has now become a major form of communication amongst the billions of people who use the internet worldwide. It wasn’t long before digital marketers recognized the trend and began pondering just how they could use them to relate to their audience members.
infographic by: www.campaignmonitor.com