As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. From a technical perspective, the Google search engine we use today no longer crunch keywords alone for indexing, but instead takes into consideration the user intent and meaning of queries to ensure that the searchers will only get results that are most relevant to what they’re looking for.
This evolution dubbed as semantic search warranted companies to use a new and completely different approach of optimizing their web pages – hence the rise of the Semantic SEO. Semantic SEO is no longer new in the digital marketing realm, but it’s a concept that still bugs the mind of many, especially the novice business owners. Read on as we detail in this infographic what semantic SEO is all about, how it works, why it has become an integral part of every digital marketing strategy these days.
infographic by: digitalmarketingphilippines.com