With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in content marketing than in 2017.
Indeed, content marketing plays an extremely crucial role in today’s digital marketing realm, especially if put into B2B marketing context where audience engagement and interaction is more complex. As with other weapons in the digital marketing arsenal, content marketing strategy should be continuously honed and fine-tuned in order for it to deliver maximum results. To help you update your strategy and stay ahead in your competition, we’ve compiled in this infographic the top B2B content marketing trends you need to watch out for in 2019.
infographic by: digitalmarketingphilippines.com