The Harris Poll’s Reputation Quotient evaluates the reputation of the 100 most visible U.S. companies each year according to the general public. To determine what the 100 most visible companies are, 6,118 U.S. adults are surveyed. Then, company ratings (about 300 per company) are collected from 18,228 adults. Six categories are evaluated: vision and leadership, financial performance, products and services, emotional appeal, social responsibility, and workplace environment.
Wegmans Food Markets has earned first place as the most reputable company in 2015 and 2019. It ranks #1 in ethics, culture, products and services, and citizenship. The survey also discovered that freshness and wellness are becoming more valued by consumers than convenience and processing. Fifty-nine percent of the public desire companies to make an impact on good health and well-being.
This zeitgeist explains why healthy supermarkets like Wegmans and Publix and active lifestyle brands such as Patagonia and L.L. Bean are prevailing in public opinion. Amazon ranks #1 for growth, #2 for products and services, #1 for business trajectory, and #1 for vision. The public also believes that Amazon has the most momentum.
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