Sport endorsement and sponsorship deals make up a large part of sport marketing strategy. Companies use athletes and sport personalities to enhance their brands, advertise goods and sell their products in exchange for career enhancement and compensation.
The added exposure can turn sport figures into superstars, especially when the amount of money is astronomical. From June 2015 to June 2016, the 100 top-earning athletes banked a cumulative $3.15 billion, 29% of which came from endorsements and appearances.
infographic by: sportsmanagement.adelphi.edu