Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to make a mental connection with customers. Different strategies can enhance image perception and popular companies are showing how it can be done. In the infographic below, the University of Southern California’s Online Master of Science in Applied Psychology program took a closer look.
Infographic by: appliedpsychologydegree.usc.edu
Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to make a mental connection with customers. Different strategies can enhance image perception and popular companies are showing how it can be done. In the infographic below, the University of Southern California’s Online Master of Science in Applied Psychology program took a closer look.
Infographic by: appliedpsychologydegree.usc.edu
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Psychology Behind Developing Brand Loyalty #Infographic
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