The PPC Attribution Carnival: Things Aren't What They Seem #infographic

Published by Web Desk Thursday, August 24, 2017

With the question, “Where should you go next?” always on your mind. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like:

Which keyword should I give credit to? Where did these visitors who converted come from? Did these conversions ever turn into actual sales?

Once you have those important details, you can start investing more effort and budget into the parts of your campaigns responsible for bringing in the most ROI.

Check out these five PPC attribution tips so you can start strengthening your PPC campaigns today.

Infographic by: marketo.com & klientboost.com

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