When it comes to digital marketing, Australian marketers are spending more on digital advertising than any other country in the world. Recent data from Signal confirms this. This increase in digital marketing is in large part because Australians are buying more connected devices. Purchases in these devices have increased every year in Australia since 2013. Australians tend to spend more time on the internet then all other forms of media. So it makes since that digital marketers in Australia would be spending more on digital advertising.
It may come as a surprise that Australian consumers are actually showing a strong resistance to digital advertising. Over 80% of all Australian consumers currently use some form of ad blocking software so that only 20% of all consumers are seeing online ads in a 30 day span. On top of that Australia also has some of the lowest ad click rates in the world. To find out more about how Australian ad spend trends, check out the infographic below.
Infographic by: www.signal.co
It may come as a surprise that Australian consumers are actually showing a strong resistance to digital advertising. Over 80% of all Australian consumers currently use some form of ad blocking software so that only 20% of all consumers are seeing online ads in a 30 day span. On top of that Australia also has some of the lowest ad click rates in the world. To find out more about how Australian ad spend trends, check out the infographic below.
Infographic by: www.signal.co
