Panorama Generale
Mercato Totale delle Scommesse Sportive:
Valore del Mercato (2023): €19 miliardi
Crescita Annuale (2022-2023): 9%
Quota di Mercato Online: 45%
Imagine people who are addicted to betting having to explain how much they love it. They will probably not be able to do so without coming across as a criminal or mentally sick. Betting doesn't enjoy a good reputation and it is the same thing as gambling. Gambling too, after all, enjoys the same reputation.
But what really makes people addicted to something that is not seen as morally acceptable? There's one word to go about it: Thrill. People get addicted to something when they find it thrilling. Let's take a sneak peek inside a gambler's mind and see what we can find.
This infographic reveals the best places to buy property to let in the UK. The graphic shows that properties in Merseyside have the largest gross yield of 6.6 per cent, meaning landlords would make the most profit in this area. Merseyside was followed by Sheffield, Newcastle-upon-Tyne and Nottingham. Click view to see the full research findings.
Betting brands such as Betfair, Paddy Power and Bet365 are now household names. Paddypower are known for their outrageous PR stunts (such as positioning a Grim Reaper behind David Moyes during his ill-fated reign at Old Trafford), whereas Bet365 have called upon the services of actor Ray Winstone as brand ambassador. Bet365 now receive 11.1 million monthly searches in Google – more than Nike! It hasn’t all been plain sailing though. The US government has effectively outlawed online betting by passing the UIGEA in 2006, which made it illegal for banks to process financial transactions for betting sites. Meanwhile the industry has been tarnished by illegal match-fixing rings.
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