Messaging apps have revolutionized communication, offering a budget-friendly alternative to traditional texting by leveraging Wi-Fi instead of SMS. These apps bridge international gaps, allowing users to connect without the constraints of costly call plans.
Ooma conducted a study to determine the most popular messaging apps across different countries, visualizing their findings in a striking global map. Their research highlights a clear leader in the industry: Meta, the parent company of both Facebook Messenger and WhatsApp, which dominate worldwide usage.
Here’s how the most popular apps rank:
- Facebook Messenger – #1 in 73 countries
- WhatsApp – #1 in 63 countries
- LINE, Kakao Talk, Telegram, WeChat, and Zalo each take the top spots in a single country.
While Meta holds a commanding presence, regional favorites like WeChat in China and Kakao Talk in South Korea show that local preferences still shape the global messaging landscape.
infographic by: www.ooma.com