In another attempt to acquire more subscribers, Twitter has
announced a new policy that requires advertisers to sign up on Twitter Blue or Verification
for Organizations to be able to continue running their ad campaigns on the
platform. Subscribing to either of the programs would verify an account as a “real”
person and/or business, according to the social media company.
Twitter Blue costs $8 a month for a blue tick and other features, while the Verification for Organizations offering is more expensive, priced at $1,000 per month for premium customer support and more benefits that aren’t included in Blue. Subscribing to the cheaper offering would add up to $96 a year, which won’t likely equal to a considerable impact on a business’ annual budget.
One advantage of signing up to either of the subscriptions
is that as a business, you will have a better chance at increased content reach,
since the For You feed on Twitter will soon display tweets from verified accounts
only. Businesses must also be aware that subscribing to the Verification for
Organizations package will have them subjected to scrutiny for detection of
impersonation attempts.
Twitter has further added that business accounts spending more
than $1000 a month already or will soon have automatic access to gold
checkmarks.
WOW... Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0
— Matt Navarra (@MattNavarra) April 21, 2023
