In a new update to its platform, Twitter has added a simple and easy option of promoting tweets that boosts tweets without having to run ad campaigns. The functionality has been discovered by social media expert Matt Navarra.
The Boost your Tweet option can be accessed directly from the tweet window. Tapping it would display budget and duration options that users can choose from. Doing this would show an estimated reach in terms of number of people. After users confirm their selection, their tweets will be automatically boosted.
The option appears like a more refined version of the Quick Promote tool for tweets that relies on basic ad targeting to reach a broader audience in the app.
Twitter has not revealed any details regarding the udpate as of yet.