Twitter’s chief executive Elon Musk wants to bring users’ attention to an existing, underused feature in the app: tweet bookmarks. By bookmarking tweets, the option of which currently lies within the share button, users can save tweets that may be important to them.
To bring the bookmarking option out more in the open, as per Musk’s demand, Twitter is experimenting with a new display for the feature. In a preview shared by the company, the bookmark functionality can be seen in the top right of the tweet detail display.
Although creating a new display format for the bookmark option would likely have little impact on tweet engagement, it would make it easier for users to save tweets, nevertheless. Moreover, the option being easily noticeable could be of some benefit to advertisers too, if more people save tweets containing products.