In the United States, over 7 in 10 people take some form of dietary supplement. By far, the most common supplement consumed was vitamins. One of the reasons supplements are so popular today is the COVID-19 pandemic in 2020. The American population is aging, and diseases like COVID are most dangerous for elderly people. Looking for any health benefit they could find, 90% of households purchased vitamins in 2020. At an industry level, the supplement market is projected to reach a global value of $98.6 billion by 2031. That’s an annual growth rate of 7.6%. When an industry has such a rapid growth rate, that signals fast changes and upcoming trends.
For supplements, the new trends to watch out for are new supplement categories and direct-to-consumer delivery brands. As consumers embrace the power of supplements, they are looking to bring them into other aspects of life like sleep.
Infographic by: preworkout