Why More People are Buying Supplements #Infographic - Visualistan -->

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Why More People are Buying Supplements

In the United States, over 7 in 10 people take some form of dietary supplement. By far, the most common supplement consumed was vitamins. One of the reasons supplements are so popular today is the COVID-19 pandemic in 2020. The American population is aging, and diseases like COVID are most dangerous for elderly people. Looking for any health benefit they could find, 90% of households purchased vitamins in 2020. At an industry level, the supplement market is projected to reach a global value of $98.6 billion by 2031. That’s an annual growth rate of 7.6%. When an industry has such a rapid growth rate, that signals fast changes and upcoming trends. 


For supplements, the new trends to watch out for are new supplement categories and direct-to-consumer delivery brands. As consumers embrace the power of supplements, they are looking to bring them into other aspects of life like sleep.

Why More People are Buying Supplements

Infographic by: preworkout

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Why More People are Buying Supplements #Infographic

Why More People are Buying Supplements

In the United States, over 7 in 10 people take some form of dietary supplement. By far, the most common supplement consumed was vitamins. One of the reasons supplements are so popular today is the COVID-19 pandemic in 2020. The American population is aging, and diseases like COVID are most dangerous for elderly people. Looking for any health benefit they could find, 90% of households purchased vitamins in 2020. At an industry level, the supplement market is projected to reach a global value of $98.6 billion by 2031. That’s an annual growth rate of 7.6%. When an industry has such a rapid growth rate, that signals fast changes and upcoming trends. 


For supplements, the new trends to watch out for are new supplement categories and direct-to-consumer delivery brands. As consumers embrace the power of supplements, they are looking to bring them into other aspects of life like sleep.

Why More People are Buying Supplements

Infographic by: preworkout

Share This Infographic On Your Site

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