As the world has become even more globalized over the past two decades, so has peoples’ beer choices. Whether it’s Corona (Mexican), Heineken (Dutch), Carlsberg (Danish), Stella Artois (Belgian), or Fosters (Australian), there are many beer brands in today’s date that are global, and you can find them almost anywhere in the planet. So, hopheads can either stay at home and enjoy beers from five different continents, or they can travel the world relying on their tried and trusted brew.
So what do beer drinkers actually prefer?
Does something as beer patriotism exist?
Findings from Statista’s Global Consumer Survey has put forward that most beer lovers are very internationally minded. The biggest portion of respondents in three out of four main beer markets surveyed, said that they like local and imported beer equally. It is interesting to notice that Germany, a country famous for its love of beer had the maximum share of respondents saying they prefer domestic beer over imported ones.
Although 52 percent of German beer consumers said they prefer domestic brews, only 16 percent of respondents from the United Kingdom said the same, and Mexico and the United States lie in between those two extremes.
Among all countries, the number of those who openly prefer imported beer was the lowest, suggesting that while beer lovers may like to widen their horizon, they are not substituting but rather complementing their domestic selection of beer along with some international choices.
Infographic by: statista