Meta’s short-form video creation tool Reels is growing in its popularity, which has also led to many of the users relying on third-party apps to create their Reels videos. Considering that, Meta decided to launch an Instagram Reels API back in June, which has allowed users to share their Reels clips via third-party apps. The company is now doing the same for Facebook Reels, meaning that third-party platforms will begin providing a ‘share to reels’ functionality for Facebook as well.
Speaking about the feature, Meta says, “We want to enable simplicity and ease of sharing video content.” The platforms that Meta has partnered with in this initiative include Jellysmack, Sprout Social and Wix, while more will be added to the list soon.
It seems like while Meta is trying to do its best with Reels, social media users still happen to be more inclined towards TikTok, which remains in the lead with its short-form content. A recent report suggests that Instagram, particularly, is experiencing a decline in its usage as compared to TikTok. However, this happens to be a result of an additional factor, which is Instagram’s latest algorithm change in recommended content that has caused users to become less interested in the app. Regardless, Meta is persistent on pushing Reels to become the central element on its platforms.