To make discovery easier and improve engagement across its platform, LinkedIn has introduced a new Discover feed, new information section for job listings, Celebrations display in the Notifications stream, and engagement options for groups.
The Discover feed is currently under testing and is created to highlight recommended content including newsletters, videos, and events based on users’ in-app activity and interests.
LinkedIn is testing a 'Discover' feed in its mobile app— Matt Navarra (@MattNavarra) August 9, 2022
This is what it looks like... pic.twitter.com/8E08FgEl5l
Next, LinkedIn has improved the details page in job listings by adding a new ’Meet the team’ section to it, which would provide users with more context in terms of a team’s operations and vision, along with links to team members’ LinkedIn profiles, so applicants can align their interests and passion with what they’re looking for in a better way. According to LinkedIn, the section will also display “mutual connections (including 2nd-degree connections) between the applicant and the hiring team, to help facilitate a productive conversation.”
The new Celebrations tab within the Notifications stream is designed to keep users updated regarding one other’s personal career-related moments, such as latest job milestones, changes, work anniversaries, etc. This would help members stay in touch with their connections based on important changes and events.
Lastly, LinkedIn is updating Groups with features like additional acceptance criteria for joining a Group, and personalized welcome notes for new members. While LinkedIn users don’t seem to be quite fond of Groups, these elements might add some value to their overall experience and boost their interest in Groups.