Twitter is releasing its new ‘Location Spotlight’ module for business accounts in the US, UK, Canada, and Australia. The Location Spotlight module is an extension of Twitter’s Professional Profiles feature and contains important additional business information elements, such as location info, business hours, and additional contact methods.
Enabling the module will display all of your additional business information in a separate section below your main profile info, and above your tweets. As a business or brand owner, it will help enhance your presence in the app and give it a more professional look.
The ‘business location’ feature of the module enables people to easily navigate the location that you have listed by tapping on it to open it via Google Maps or another default map app. The ‘hours of operation element’ is optional and can be customized to share business days and times. Lastly, the ‘methods of contact information’ feature appears as a button that kicks off one or more means of contact, including phone call, text message, Twitter Direct Message, and Email.
Moreover, Twitter allows direct conversion of personal accounts to Professional Profiles via account settings. This can be done by either selecting the “Twitter for Professionals” tab in the sidebar or “Switch to Professional” option in profile settings. Next, by selecting “Get Started,” you can choose a category for your Professional Account from “Business” or “Creator,” and ultimately have your personal account converted to a business account.