Google has
created its own auto purchase feature, by offering new vehicle ads on
Search that would direct users
to nearby cars for sale. As a result, auto sellers can maximize
connection with potential customers.
The ads will display several vehicle options available nearby to the user, that they can either purchase or get delivered. In addition to this, details of the vehicle including pictures and inventory information like location, make, model, price and mileage will also be displayed.
By choosing any of the vehicle options, the user will be
directed to the relevant vehicle description page on their website. There, they
can then search for the dealership’s contact information or a lead form to fill.
For advertisers to make use of the functionality, they are required
to create a vehicle inventory data feed and connect it via Google’s Merchant
Center. This will start fuelling the listings as well as continue to update them.
About 95% of vehicle buyers now use online sources to find
vehicle information, which means that Google’s new ad functionality is a valuable
opportunity for auto sellers according to the current trends.
Google has launched the new vehicle ad placement to users in the US and plans to introduce it in more countries in the near future.
