Google has created its own auto purchase feature, by offering new vehicle ads on Search that would direct users to nearby cars for sale. As a result, auto sellers can maximize connection with potential customers.
The ads will display several vehicle options available nearby to the user, that they can either purchase or get delivered. In addition to this, details of the vehicle including pictures and inventory information like location, make, model, price and mileage will also be displayed.
By choosing any of the vehicle options, the user will be directed to the relevant vehicle description page on their website. There, they can then search for the dealership’s contact information or a lead form to fill.
For advertisers to make use of the functionality, they are required to create a vehicle inventory data feed and connect it via Google’s Merchant Center. This will start fuelling the listings as well as continue to update them.
About 95% of vehicle buyers now use online sources to find vehicle information, which means that Google’s new ad functionality is a valuable opportunity for auto sellers according to the current trends.
Google has launched the new vehicle ad placement to users in the US and plans to introduce it in more countries in the near future.