LinkedIn is bringing an important update for users that enables them to choose not seeing political content in their feed. The option is currently available to some users in the US only.
Using data such as keywords and signals from users and input from its editorial team, LinkedIn will identify political posts and then remove them from your feed if you wish to not see them.
While the change will be significant in terms of boosting engagement, considering that political content doesn’t have much to do with LinkedIn anyway, it could still impact users with political or advocacy roles on LinkedIn. This could result in the platform reach and performance being affected for some users and brands.
Nonetheless, the functionality is still helpful in terms of providing users increased control over what they choose to see and engage with on the platform.
For users who have access to the option, it can be turned on or off from Settings in the Feed Preferences section of Account Preferences.
It will be interesting to see how different users react to the new update and what kinds of changes it brings in user engagement across LinkedIn.