Facebook is developing new tools to help creators reach more
people during the holiday break. The features include new livestream options,
new ways of interacting with fans in the comments, and additional funding for
rising creators, among other options.
Facebook Live is getting a new look for both desktop and
mobile versions. The navigation menu has been simplified to make access to insights
and tools easier. This will also enhance the composition process of livestream
broadcasts.
A new option of Featured Links in livestreams will allow
creators to share multiple third-party website links within their broadcasts. As
a result, they will be able to drive more direct traffic from their streams, as
well as produce more interest and value from their efforts, with livestream
shopping lately on the rise.
In addition to this, Facebook Live will now let creators go
live with up to three additional guests. Previously, Facebook had removed the option
of going live with another user, but with the increasing interest in video
connection over the past two years, the company has decided to bring the option
of co-broadcasting back.
Moreover, creators will now be able to interact with their
followers in comments in a more efficient way, as Facebook has made improvement
to comment ranking. As a result, comments and replies between creators and fans
will be highlighted by being elevated to the top of the discussion thread,
while spammy or repetitive comments will go down.
Facebook’s new Spotlight Conversations post option is
another feature dedicated to enhancing comment-based discussions. The option
will include two comment tabs: one for creators and their guests, and the other
for everyone else who wants to follow along and discuss.
Lastly, the platform has also announced a new bonus program
for Live creators, through which eligible creators will be paid based on the
performance of their live broadcasts. This is similar to the payment systems of
Facebook, Instagram, Snapchat and YouTube for their short-form video options. Facebook’s
Live funding program will launch in the coming weeks.
Facebook has made quite an effort to offer significant
benefits to its creator community, which is also part of the company’s attempt
to win back the attention of younger users.
