TikTok is expected to surpass 1.5 billion users in the next
twelve months, as reported from App Annie’s latest Mobile Forecast analysis. This
means that the social app will be soon ahead of its rival app Instagram, which
currently has a billion active users.
App Annie had previously also predicted TikTok’s growth, which
came to be true as the app surpassed a billion active users in September.
In today’s internet era, TikTok has become a rapidly growing social media influence, something that even popular apps like Instagram and Facebook couldn’t keep up with.
It is important to note that TikTok is achieving the milestone
despite being banned in one of its biggest markets, India, that had over 200
million monthly active users. Had the app not been banned in the region, TikTok
would have about 500 million monthly active users in India and would have
reached its 1.5 billion user milestone already.
It is impressive to see TikTok become such a huge platform in
the social media market where apps like Snapchat and Instagram were already
doing well. Now the other apps have been copying TikTok’s very own short video
clip format and creating their versions of it, like Instagram’s Reels, Snapchat’s
Spotlight and YouTube’s Shorts.
These counter-growth efforts from rival apps haven’t done
much to slow down TikTok’s progress, though. The company is continuing to gain
even more audience, if anything. TikTok’s secret lies in the way its algorithm
works, like the For You feed of videos that anyone can easily become addicted
to. Moreover, its full screen feed is also advantageous, as any action taken by
the user when each video is on screen is indicative of their response to that
specific clip. TikTok’s system is also far better at determining more intricate
matches in response to users’ actions.