TikTok is expected to surpass 1.5 billion users in the next twelve months, as reported from App Annie’s latest Mobile Forecast analysis. This means that the social app will be soon ahead of its rival app Instagram, which currently has a billion active users.
App Annie had previously also predicted TikTok’s growth, which came to be true as the app surpassed a billion active users in September.
In today’s internet era, TikTok has become a rapidly growing social media influence, something that even popular apps like Instagram and Facebook couldn’t keep up with.
It is important to note that TikTok is achieving the milestone despite being banned in one of its biggest markets, India, that had over 200 million monthly active users. Had the app not been banned in the region, TikTok would have about 500 million monthly active users in India and would have reached its 1.5 billion user milestone already.
It is impressive to see TikTok become such a huge platform in the social media market where apps like Snapchat and Instagram were already doing well. Now the other apps have been copying TikTok’s very own short video clip format and creating their versions of it, like Instagram’s Reels, Snapchat’s Spotlight and YouTube’s Shorts.
These counter-growth efforts from rival apps haven’t done much to slow down TikTok’s progress, though. The company is continuing to gain even more audience, if anything. TikTok’s secret lies in the way its algorithm works, like the For You feed of videos that anyone can easily become addicted to. Moreover, its full screen feed is also advantageous, as any action taken by the user when each video is on screen is indicative of their response to that specific clip. TikTok’s system is also far better at determining more intricate matches in response to users’ actions.