Twitter’s Super Follow feature is now accessible to all iOS
users, that can be used for drawing income from top fans. Twitter launched
Super Follows in a beta test in September, allowing users to set a monthly
subscription fee up to $9.99, to make money from providing additional content
exclusively to their most engaged followers, the Super Followers.
The feature is part of Twitter’s broader plan of providing
more incentive for creators on its platform and increasing engagement and
interaction across its app.
Twitter is also currently working on other new monetization options, including On Profile Tipping, Ticketed Spaces, and Spark Spaces Funding. Ticketed Spaces is available to users in the US who have more than 1,000 followers and have hosted at least 3 Spaces in the last 30 days. The Spaces Funding on the other hand, is Twitter’s initiative for providing selected participants with $2500 per month to support the growth of their audio social content.
Moreover, Twitter has added the option of Revenue Newsletter
Links for creators to promote their subscription-based offerings on their
profile and in tweets directly.
While Twitter is still figuring out ways to implement its
Super Follows monetization program effectively, data collected from app
analytics provider Sensor Tower in the last month suggests that the feature
could only generate around $6,000 in the US, and around $600 in Canada, after
its first two weeks of availability. Ticketed Spaces and On Profile Tipping
have also received minimal response from users in their early phases.
Nevertheless, Twitter is not giving up on its efforts. The company
has recently worked on bringing more attention to Spaces, by dedicating a separate
section to Spaces in the explore tab, where trending Spaces would be highlighted.
This could ultimately boost engagement with Ticketed Spaces as well.
