Facebook has finally brought Reels to its main app and it chose the timing cleverly; just when TikTok announced that it has reached one billion active users on its platform. Reels on Facebook is accessible to users in the US only, for now.
Facebook began its test of integrating Reels in its app in March and selected users in India for it. The social company has shared details about Reels on Facebook, such as the tools and options available within Reels.
Reels on Facebook will consist of music, audio, effects, and other tools. Users can access Reels in their Facebook News Feed, as well as Groups. Options like liking, commenting, and sharing will also be available for Reels clips.
Facebook is also adding a new option to Groups called Single Theme, with which members of Groups will be able to prompt other members to share their Reels in the Group. For instance, someone could start a trend of posting Reels of your funny cat moments, and others can follow along. This is a smart engagement tactic, as it can boost interaction within the Groups community.
Facebook further added that “people can discover reels based on their interests and what’s popular both at the top of News Feed alongside Stories and Rooms and in a new, dedicated News Feed section.”
Another way that Facebook is using to make Reels more discoverable is prompting Instagram users to allow their Reels to be recommended to users on Facebook, so as to “grow their audience.”
While TikTok has a much larger user count, Facebook has an advantage over its rival app due to owning two different platforms where Reels is accessible. Moreover, with Facebook’s better monetization system, it has the opportunity to better incentivize Reels content. To be exact, Facebook’s new bonus program is going to help creators on its platform to make money from receiving views on their Reels.
“The ‘Reels Play’ program will pay a bonus to eligible Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook,” specified the social company.